Adidas Confirms New Partnership With Kanye West
Reports are coming in that Adidas has officially issued a statement confirming that a partnership deal has been made with rapper/designer Kanye West.
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
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