Many companies are finding out that exploiting available data is increasingly critical to competitiveness in the online market. Lawmakers in the E.U. are taking steps to protect unwitting participants.
I thought some of you might be interested in this. I too should probably be a lil’ more concerned since google search is my best friend nowadays and my use of facebook has increased dramatically. This post comes by way of The Guardian:
Facebook and Google may be forced to ask permission to use personal data
Users must be able to consciously agree to data processing – or reject it, says EU proposal for tougher consumer protection
Internet companies such as Facebook and Google may have to get further permission to use information if European Union lawmakers give users more control over their personal data.
EU lawmakers want to limit companies’ ability to use and sell data – such as internet browsing habits – to advertising companies, especially when people are unaware their data is being used in such a way.
“Users must be informed about what happens with their data,” said Jan Philipp Albrecht, a German member of the European parliament who is driving the reform. “And they must be able to consciously agree to data processing – or reject it.”
Facebook and Google, who were among the first to profit from user data, have been lobbying against the curbs. (Read the entire article)
You can now follow the posts on Facebook. Spread “like” the word too.