The non profit organization known as Invisible Children Inc has been under fire since it’s recent successful launch of a viral video campaign called STOP KONY 2012. The company released a video entitled “Thank you, KONY 2012 Supporters ” in response to the criticism it has received regarding how it spends money. In the video CEO Ben Keesey answers some of the questions about Invisible Children that have been raised.
Keesey’s response includes an explanation of Invisible Children’s unique development model and the philosophy behind the allocation of its money. Keesey also breaks down the organization’s financial expenses including travel/transportation expenses, production costs, and management/general expenses [continue reading/watch video here]