If you missed the first post then let me bring you up to speed:
Not too long ago 50 Cent launched a campaign called #sk (Street King) in which he pledged to feed 1 billion hungry children over 5 years. The catch you say? Oh yeah, you must buy from 50 Cent. For every bottle of Street King energy drink sold 50 (or his associates) will provide a meal for a hungry child in Africa. At face value this doesn’t seem like a bad deal. In fact, some folks are wondering why the initiative isn’t receiving more attention.
The truth about this #SK movement….let’s see, where were we? Oh yeah, the fans have had some good questions. Here is a thoughtful comment posted on 2DOPEBOYZ after 50 ranted about not getting enough “likes” on facebook for the Street King fan page. As it goes, 50 gave a deadline and a target amount of likes to reach (1 million) in return 50 would match it with 1 million meals. The fan feedback that got my attention was this:
I feel his points and do agree on some level, but I’m hesitant about this because…
1. I don’t understand what organization he’s working through or how these meals are going to be given out. And if they eat today, will they be able to eat tomorrow? What country or town is he focusing on? One meal to whom, where? The vagueness of this seems strange. After Haiti, a few tsunamis, and other world disasters and how jaded people are by some of those orgs, people may feel tapped out.
2. Whether or not we push the like button or purchase his product, is he not already giving out food to these people?
3. Why is his focus so narrow by doing web videos and reaching through blogs? Where are the commercials and billboards? To get a million people in a week did he really expect such a narrow way would do that? It doesn’t even seem like these videos have more than 5-6k hits alone.While 50 may have a great idea the fact that it’s tied to me liking a page, which I’m sure they are using to carry into advertising into the product, bothers me. If he wants to give, then I’m down. He has money on his own to do that. If he wants mine, just ask for it, not a Facebook like.
So, it seems like I am NOT the only one who suspects that this may be about 50 displaying his marketing power first and charity second. On the flipside atleast it looks like 50 Cent is remembering how to rap, lol. His cadence is much better than it has been in a while. The subject matter is still lacking though…as a matter of fact, the lyrics are a direct contrast to his philanthropical efforts (sigh) yeah I know.
I guess there’s a whole #SK mixtape out there somewhere. 50’s even gotten better with the adlibs. Hooks have always been his specialty so I expect more than this. Listen to it for yourself:
I would be lying if I said that I didn’t feel vindicated to read someone else’s remarks that were similar to my thoughts. I am genuinely concerned about the lack of details in this philanthropic effort. But if you read the comment above quickly you might have missed something very key. Once again, by a fan, an even deeper question has been raised “what does this effort do to keep those children from going hungry again?”
To be continued…